Market multipliers as a way to assess the business’s investment attractiveness

Abstract

Before investing in the development of domestic business, any investor assesses not only the profitability of financial instruments, but also the investment attractiveness of issuing companies using a number of financial and non-financial indicators. The article analyzes such tools as market multipliers that contribute to the choice of the most promising direction for investing investors’ free resources and help to compare competing companies within the industry in order to correctly determine the objects of such investments. The most commonly used multipliers, conditions and features of their use in investment practice are characterized.