Market expansion analysis: Choosing between spain and saudi arabia for Dexiotis Security Solutions

Abstract

The selected company for the marketing consultancy project was Dexiotis Security Solutions, the company started its journey in Hungary and also have its headquarters in the UK and Cyprus. The company is already operating its business activities on the global scale. And currently is planning to expand its business to a new country for which the company has chosen two countries, Spain and Saudi Arabia. This consultancy report thoroughly analyses the Spain and Saudi Arabia market and industry for suggest the better option for Dexiotis to expand its business. For analysing the market and industry, this report has addressed the macro-micro business environment analysis, industry analysis, integrated marketing plan and an approximate cost estimation to implement the plans in an appropriate order. According to the analyses and assessments of the research findings, Saudi Arabia has been chosen for Dexiotis to expand its business considering that the Saudi Arabia market is much more stable, politically favourable, has stable economic growth and development opportunities. Which would support Dexiotis to attract the potential clients.