Market diagnosis to learn about the commercial snack scene for pets

Abstract

Dog snacks consist of their flour-based production, which is extracted from crickets, these snacks contain the same protein as producing a pound of beef which consumes two thousand times more water than producing a pound of crickets , plus more land and energy, and emits 100 times more greenhouse gases. On the other hand, insects have as much protein as beef or chicken, and even have more vitamins. PRODUCT Dog biscuits based on cricket flour. PRICE The price to the public is $100 MXN. 450 Gr. (12 pcs). PLAZA Supermarket, Convenience Stores, Pet Stores, Veterinary, Pet Accessories Stores and Website. Promotion - Online Coupons - Discounts on special dates - Quantity discounts - Free shipping from a certain amount of purchase on the website - Giveaways by Social Media General Objective. Get information to see the commercial viability of selling snacks for canines on the ZMG. Methodology. A quantitative study was conducted on pet owners, specifically dogs; having as an instrument of data collection a survey applied in the Metropolitan Zone of Guadalajara to a representative sample of 380 surveys of men and women over the age of 18 with previous filter question with a confidence level of 95% and a margin of 5% error. The survey was conducted by simple random subsampling by clusters and random home routes. Contribution. This study has three important purposes: 1. Incorporation and participation of students from the career of Engineering in Development and Business Innovation in project initiated pro students of TSU Environmental Technology to identify areas of commercial opportunity of the product. 2. Awareness and active participation of the university community, consumers and the general public in relation to the sustainability and care of the environment. 3. The results of the study will serve as the basis for the design and realization of a business plan