Market Channels Analysis of the Chickpea in Bemetara District of Chhattisgarh, India

Abstract

The present study was conducted for assess the Economics of Marketing of Chickpea in Bemetara district of Chhattisgarh. The multistage sampling design was used for selection of district, block, villages and chickpea growers. In all 225 chickpea growers were selected to collect the data. These farmers were further classified into different categories based on their land holding i.e., marginal, small, medium and large farmers for the present study The data were collected for the year 2018-19 and analyzed marketing cost, margin and price spread in marketing of chickpea was achieved through tabular analysis. There are 3 channels of marketing, in channel-I the product was directly sold to the consumers in field. The most used channel of marketing by all sample farms was channel-II and channel-III. In channel II the produce reached to the consumer by wholesaler to retailer and in the third marketing channel the produce reached to the consumer by village trader. The goal of the study was to fill the knowledge gap that existed on the topic, contribute to a proper understanding of the difficulties and enhance market development strategies for the benefit of producers, traders and other market participants. The study focuses on expanding farmers' educational levels, improving finance and extension services, constructing transportation infrastructure to provide producers more negotiating power, and gaining access to improved production techniques as a tool to select the optimal marketing outlet. Government agencies and relevant parties must step in to address the issues by disseminating current market data on the chickpea industry, enhancing market connectivity and supplying the market with their goods at competitive prices.