Abstract

A sharp increase in market competition and changes in the external environment contribute to the need for professional management, an increase in the capital of enterprises, the ability to retain and attract new customers, the development of corporate governance, and investments. Effective management of the capitalization of enterprises depends on a correctly formed mission, strategic goals, and assessment of factors that affect capitalization. Capitalization is an indicator of stability and efficiency of the functioning of enterprises, a criterion for evaluating growth prospects. The publication's purpose is to study theoretical and methodical approaches to the formation of market capitalization and justification of improvement in the management system of large business structures. The article examines evolutionary trends in the development of the market capitalization of corporate agrarian enterprises. The essential content of categorical concepts: capital", "capitalization", "and market capitalization" is determined. A market capitalization study was conducted for corporate agricultural formations - agricultural holdings. The essence of agricultural holdings as vertically integrated structures is determined. The object of assessment is the capitalization of five leading public agricultural holdings: Kernel, MHP, Astarta-Kyiv, Ovostar Union, and IMC. The peculiarities and specifics of the formation of capitalization in agribusiness are determined. The indicators of market capitalization in the dynamics of 2019-2023 were studied. Based on analysts' conclusions, directions for increasing the market capitalization of corporate agrarian formations were studied. It is possible to solve the fundamental problems of enterprise development by applying the concept of increasing market capitalization in modern economic conditions. Keywords: agricultural holding, capital, capitalization, market capitalization, profitability, assets, corporate agro-formation, stock market, stock exchange.

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