Abstract
In Cuadernos (1963-65) and Mundo Nuevo (1966-68) the use of concepts 'Ibero-América', ‘América Latina’, 'Latinoamérica' interwoven current cultural traditions with modes of reception of ideas of the time that fostered solidarity and controversy among its participants. These discursive practices embodied identity processes rooted in knowledge production platforms (literary, intellectual, scientific) integrated into the Western horizon. This work examines – from the methodology of the history of ideas and magazines as a device – the americanist 'brands' that their respective directors, Germán Arciniegas and Emir Rodríguez Monegal, demonstrated in their writings and editorial decisions. In order to: a) overcome the dichotomy 'creation-imitation' through the practice of 'appropriation'; and b) join the debates about the originality or not of our material creations and thought. In particular, during an era marked by the reformulation of the cultural field, the redefinition of intellectuals as a social conscience, the repositioning of the americanist reader and the conflicts and confluences of the game of the power of culture.
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