MAPPING THE TERRAIN OF STRATEGY IMPLEMENTATION: A SCOPE REVIEW OF EMPIRICAL STUDIES FROM 2014 TO 2024

Abstract

Objective: This comprehensive scope review critically examines the landscape of empirical research on strategy implementation (SI) over the past decade, from 2014 to 2024. Despite its critical role in determining organizational success or failure, strategy implementation remains an underexplored area within the vast domain of strategic management literature. Method: The article is a comprehensive scope review which analyses 50 peer-reviewed articles, this review not only uncovers the depth and breadth of empirical research conducted in diverse industries and countries but also identifies prevailing obstacles, leadership roles, and the strategic levels at which implementation is discussed. Results and Discussion: The landscape of empirical research on Strategy Implementation (SI) over the decade spanning 2014 to 2024 has been marked by a remarkable diversity, with studies branching out across various facets of SI from multiple disciplinary perspectives Noteworthy within this broad array of research is the significant attention given to empirical studies conducted within the African continent, particularly in countries like Kenya, Zambia, and Nigeria. Research Implications: This paper seeks to map out the evolving nature of strategy implementation research, pinpointing areas ripe for future exploration and also offers a foundation for developing robust theoretical frameworks and practical models to guide effective strategy execution in organizations worldwide. Originality/Value: This study provides a systematic overview of empirical studies focusing on strategy implementation, highlighting key trends, methodologies, and thematic concentrations within the SI field.