Abstract
Corporate social responsibility (CSR) challenges the conventional wisdom of profit-centric hospitality operations. This study offers a comprehensive assessment of CSR within the hospitality industry (HCSR), a field characterized by richness yet fragmentation. We conducted a thorough review using bibliometric and thematic content analyses of 765 peer-reviewed articles in English. Our analysis reveals three key research themes: firm-level HCSR research, employee-level HCSR research, and customer-level HCSR research. The firm-level HCSR research delves into four distinct subthemes: HCSR dimensions and forms, HCSR predictors, the interrelation between HCSR and corporate financial performance (CFP), as well as the interplay of HCSR and COVID-19 context. Employee-level and customer-level HCSR research concentrates on elucidating the impact of HCSR on individual in-role and extra-role behaviors, as well as its impact on the quality of relationships between individuals and hospitality firms. Our work contributes to a comprehensive understanding of the HCSR landscape and complements market-focused strategies in hospitality operations.
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