Mapping and Development Strategy of Small and Medium Food Industry in the Province of Jakarta

Abstract

The growth of small and medium industries in Indonesia has generally been predicted to be decreased. Almost all the Small and Medium Industry sector as well as the SME’s Food in the DKI Jakarta Province. However, the SME’s Food development program still seems to be not optimal, the competitiveness of SME’s Food in DKI Jakarta is still relatively weak if it is to be compared to SME’s Food in other Regions or Countries. One of the problems is the lack of mapping and strategies that still exists in the development of the food SME’s in DKI Jakarta. This mapping must be done internally and externally so that it can describe the right strategy to develop food SME’s in DKI Jakarta. The purpose of this study was to carry out mapping and strategy for the development of SME’s Food in DKI Jakarta. The data used includes primary data and secondary data. Primary data is obtained from the results of field surveys through interviews, observations, questionnaires and Focus Group Discussion (FGD). Both of the Central and DKI Jakarta Provinces were both at the Central and DKI Jakarta. The strategy for developing SME’s Food in DKI Jakarta was developed using the SWOT method. The results of the analysis show that supporting the aggressive growth policy (Strength Oriented Strategy) where Strengths are the scale of the business of SME’s with the support of capital access for the Food Industry in DKI Jakarta.