Manipulative and Pragmalinguistic Aspects of Political Discourse

Zharas Turysbekovich Taubayev

doi:10.5901/mjss.2015.v6n6s2p254

Abstract

The article considers some peculiarities of manipulation and pragmalinguistic aspects of political discourse. The purpose of the article is to study and make clear the role of use of manipulative and pragmalinguistic elements in political discourse. First of all, there is given comprehensive definitions of discourse, then author gradually moves to political discourse. He dwells on what kind of factors dramatically influence on manipulation in political discourse and gives exact definitions of them. Moreover author touches pragmalinguistic factors that play the main role in manipulation processes, in particular main units of pragmalinguistics such as informema and pragmema. There is given analysis of an election which was held in Kazakhstan this year and candidates’ political discourse. What kind of pragmalinguistic elements do they prefer to use in their political discourses. By the end of the article, author shows the importance of political discourse in society, how it makes remarkable contribution to the society and even it creates the managing system of the country. DOI: 10.5901/mjss.2015.v6n6s2p254

Highlights

At present time the role of political discourse is increasingly rising
If we look up the word “manipulation” in highly-regarded Cambridge dictionary “manipulation is to control someone or something in a clever way so that they do what you want them to do”[ cambridge dictionary]
In order to manipulate, politicians or people who work in this sphere do the following things: - involve popular celebrities and add popular celebrities achievements in their political discourses; - use attention-grabbing charisma and impeccable reputation to convince them that won’t disappoint them and as a result to manipulate them

Summary

Introduction

At present time the role of political discourse is increasingly rising. There are several reasons of it: primarily, lots of countries have open economy and as a result have deep integration with other countries, secondly there are a range of Commonwealth organizations among countries such as Shanghai Cooperation Organization and others. In all cases political people use political discourse. According to Van Deik, discourse is the result of verbal activity, apart from linguistic components it comprises extralinguistic factors (cognitive structure, aims and principles of a sender). That means discourse can not be just a text, and a speech with concrete aims, approaches [Aubakirova S. In discourse we can notice the speaker’s intention and emotion. It comprises pragmalinguistic elements, kinesics, proxemics and other additional elements that do not exist properly in many texts. Because in discourse people communicate face to face or in front of audience. That’s why it is an inseparable part of politics and politicians use it to embellish their speeches to convince people

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