Abstract

The purpose of this research is to find out the management of organizational communication obstacles of the HMI Central Board for the period 2021-2023 in building transformative leadership, as well as to find out the organizational communication strategy in this process. The approach used is qualitative with descriptive method. In the early stages, from the time HMI Center put forward a discourse on transformative leadership to the rise of public demands regarding the issue of HMI's existence in various new media, the organizational communication strategy used was the pull model. This model is focused on developing leadership capacity at the central level that is pro-active and adaptive in absorbing external aspirations, objectifying demands and socializing moderate Islamic organizational communications. As for the phenomena of leadership disruption at various layers which are very dynamic, the push organizational communication strategy is used. This is intended to build leadership that has a target of innovation and creativity in fostering cadres in all branches. This push strategy is also an inspiration for HMI Center in expanding cadre development partners, both bureaucrats, scholars, mass organizations and academics, due to increasingly complex role demands due to carrying the label of Islam in the organization.

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