Abstract

The purpose of this research is to find out the management of organizational communication
 obstacles of the HMI Central Board for the period 2021-2023 in building transformative
 leadership, as well as to find out the organizational communication strategy in this process. The
 approach used is qualitative with descriptive method. In the early stages, from the time HMI
 Center put forward a discourse on transformative leadership to the rise of public demands
 regarding the issue of HMI's existence in various new media, the organizational communication
 strategy used was the pull model. This model is focused on developing leadership capacity at the
 central level that is pro-active and adaptive in absorbing external aspirations, objectifying
 demands and socializing moderate Islamic organizational communications. As for the
 phenomena of leadership disruption at various layers which are very dynamic, the push
 organizational communication strategy is used. This is intended to build leadership that has a
 target of innovation and creativity in fostering cadres in all branches. This push strategy is also
 an inspiration for HMI Center in expanding cadre development partners, both bureaucrats,
 scholars, mass organizations and academics, due to increasingly complex role demands due to
 carrying the label of Islam in the organization

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