Abstract
This Dissertation Thesis provides a comprehensive understanding of the efforts undertaken by different players in the consumer electronics manufacturing industry in managing variety. Different kinds of product design efforts (such as QFD, DFV, modularity etc) in the new product introduction process paves the way to company-led/internal variety creation. Moreover, mass customization in association with build-to-order and postponement principles has been discussed as a way of creating customer-led/external variety. A framework has been developed which shows the functions of different players in the consumer electronics industry such as EMS (Electronics Manufacturing Service), OEM (Original Equipment Manufacturer) and OBN (Original Brand Name) companies, and their relationship and collaborative effort in creating new product through different design initiatives in the NPI process as well as, mass customization efforts to create varieties of products for customers. Links have been established between NPI and internal variety as well as, between mass customization and external variety. Three OBN companies (Samsung, Acer, and Dell) have been analyzed to understand the overall scenario.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
