Abstract
In order to manage the transfer of the intended message several requirements have to be met. The article focusses on finding ways to improve the transfer of EU information to people involved in the zootechnical field living in the rural areas of the Timis County. Studies made pointed out that the small farmers were not properly informed as far as accessing EU financial resources are concerned. The research was triggered by the low rate of absorption funds by the people involved in the zootechnical sector. The transfer of information is analysed in general, and in particular the transfer of information as far as the European Funds for agriculture is concerned. Particular emphasis is on put on presenting the elements of the communication process that have to be met in order to reach the intended communication objectives and find out those which influence the correct deciphering of the message. The analysis is made from the mass communication approach. One way to improve the situation of the zootechnical sector in the Timis County is to ensure that the information the small farmers, need and get, is correct and adapted to their level of understanding.
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