Abstract
This article aims to investigate the professional and ethical negotiation on managing cyber conflict prevention towards misuse and exploitation of massive social media adoption from the higher learners' perspective. The qualitative approach from forum discussion was made among sixty higher education learners with the selection criteria. The data gathered were analyzed using thematic basis and compared with the findings from literature analysis from relevant peer reviewed journals. All were investigated, analyzed, extracted, and proposed into the professional and ethical negotiation for cyber conflict prevention. The finding revealed the principal value of digital professional skills enhancement in online practice consisting of digital competence skills, digital practice adaptability and stability, and digital technical application skills. Moreover, the digital ethical responsibility in online practice consists of communication and information accuracy enhancement, digital manner adaptability and transparency, accountability and security. We propose a dynamic discussion that encompasses enhancing ethical commitment on information accuracy for cyber conflict management; considering ethical manner on digital manner adaptability for cyber conflict arrangement; strengthening professional skills on transparency and security information quality for cyber conflict arrangement; and empowering professional negotiation accountability for cyber conflict management.
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