Managing innovation in the hospitality micro firm: A framework for sensing, seizing and reconfiguring dynamic capabilities

Abstract

Abstract Hospitality micro firms, those with fewer than ten employees, represent the vast majority of hospitality providers worldwide. Innovation is regularly cited as a core capability in sustaining micro firm success; however, little is known about how dynamic innovation capability is developed and honed in the hospitality micro firm environment. This discussion paper advocates taking a theoretical perspective on hospitality micro firm managerial capability for innovation based on dynamic capabilities. Specifically, the article argues the benefits of a framework based on sensing, seizing and reconfiguring dynamic capabilities as a means of building an innovation culture within the micro firm. The discussion contributes to the academic literature in providing a new theoretical perspective on an emerging research area – hospitality micro firm innovation capabilities. The contextual nature of the framework developed offers both researchers and practitioners a management framework to improve innovation management in the hospitality micro firm setting.