MANAGERIAL NEURO - HETERODOX ATTITUDE IN DISORDERED SCENARIO

Abstract

As a generation that lived through a disorder like DISORDER 19, mankind has been exposed to tremendous challenges and changes of high magnitude. While some changes were favourable and some adverse, mankind was forced to accept and adapt to them. When survival became sole priority, businesses around the world had to step up and respond to adversities selflessly. The disorder brought in a lot of drastic changes in business landscape all around the world. Along with changes in methodologies and functioning of firms, change in creative neuro - heterodox - attitude of business leaders has become need of hour. An impresario is, “A person who manages, organises, and bears risks of a company or corporation.” For such people, disorder is a major disruption which put forth humungous challenges as well as possibilities. But to tackle this and do justice to responsibility amidst disorder requires person to be headstrong. Also, impacts of disorder on economy have been described as “The deepest recession since Second World War”. While DISORDER'19 has a wide-ranging influence on society, including changes in consumption habits, increased anxiety and depression risks, lower psychological sustainability and quality of life, economic impact on enterprises has been unparalleled. Though lockdown measures were extremely effective in controlling spread of disease, it brought in other adverse effects. The lockdown highlighted critical and sensitive issues like gender inequalities, and thus reducing psychological sustainability. Managership, has potential for creating huge positive impact socially and in the sustainable development of the economy. However, studies reveal that managership too has been through changes with visible drop in managership during lockdown. That aside, disorder also made impresarios incorporate vital and changes in CSR projects. Also, we saw the rise of opportunity motivated managership after lockdown measures gradually started to fade.