Abstract
The purpose of this paper is to develop a strategy for managing the innovation and investment activity of an industrial enterprise at various stages of its life cycle. Based on the analysis and assessment of the efficiency of the implementation of existing strategies, the relevant features of innovation and investment activities of enterprises have been identified. A methodological approach to assessing the meso- and macroeconomic effect of the implementation of transformations at the enterprise depending on the stage of the life cycle is proposed, and an algorithm for determining the most optimal development strategy, which is based on an analysis of the parameters of predicted stability, is compiled. As a result of the study, a new approach to the formation of innovative and investment development of an enterprise was formed, which allows taking into account not only the change in the internal indicators of the economic activity of an enterprise, but also the change in external parameters. In addition, the proposed approach allows determining the economic effect on the basis of a combined assessment of the dynamics of introducing product, technological and managerial innovations, taking into account the efficiency of attracting investment resources that ensure the implementation of innovative transformations.
Highlights
IntroductionIn order to innovatively update the economy, it is necessary to carry out a set of systemic innovative transformations at industrial enterprises at various stages of the life cycle, based on the development and implementation of a strategy for managing their innovation and investment activities
The modern innovation activity of industrial enterprises comes down to adaptation to the current market situation through the introduction of low-efficiency point innovations and is characterized by the absence of an enterprise innovation strategy that would allow the creation and implementation of large-scale innovations, different in type and form, capable of generating high added value.In order to innovatively update the economy, it is necessary to carry out a set of systemic innovative transformations at industrial enterprises at various stages of the life cycle, based on the development and implementation of a strategy for managing their innovation and investment activities
The proposed model methodology allows taking into account the differences in the ways of investment support of innovative transformations depending on the current stage of enterprise development
Summary
In order to innovatively update the economy, it is necessary to carry out a set of systemic innovative transformations at industrial enterprises at various stages of the life cycle, based on the development and implementation of a strategy for managing their innovation and investment activities. These transformations in industrial enterprises should be considered on the basis of a comprehensive analysis as an interconnected set of reproduction processes that have a certain cyclical nature. It should be noted that the innovative and investment processes at the enterprise must be considered comprehensively on the basis of logically selected and economically sound indicators of the business entity with the synergetic effect taken into account [1]
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