Abstract
In complicated and fast-moving markets, where growth and wealth creation can occur unpredictability reigns. The ways in which value is created, captured, and offered are changing profoundly, and one of those responsible for this change is digital transformation. New innovative business models are born, and it becomes necessary to rethink the models when it comes to the digital age. The objective of this work is to conceptualize the strategic changes in the business models of the companies to remain competitive of the era of the digital transformation. In order to collect the information necessary for the analysis, we chose to use exploratory research of a qualitative nature. It is justified to adopt the exploratory research, since there are few studies focused on the theme of business model strategy in the era of digital transformation. In our research, the companies interviewed highlight the digital transformation to improve and integrate with more automation all the lines of business segmentation.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
