Management of the financial potential of the enterprise

Abstract

Accordingly, ensuring financial stability is linked to enterprises' potential to strengthen and expand their production, resource, and financial capabilities. Since the financial potential does not exist by itself but is part of the economic potential of an enterprise, it is essential to consider it not as an isolated value but as a component of a system that affects the development of an enterprise and is subject to the influence of all factors, both internal and external. The article aims to disclose the scientific concepts of managing the financial potential of an enterprise. It is substantiated that an enterprise's successful use of financial capabilities increases its value in the market. This signals investors, creditors, shareholders, government agencies, and other stakeholders about the attractiveness of investing in this enterprise and its financial capacity. An algorithm for assessing the financial potential of an enterprise, consisting of six stages, is presented. Methods of management of the financial potential of the enterprise are allocated, in particular, methods of formation of financial potential, rational use of financial resources, control over financial potential, and methods of regulation. It is determined that to increase the financial potential, it is necessary to use an effective tool for managing the financial activities of an enterprise - a financial strategy that should be aimed at achieving the overall goals of enterprise development in the context of significant changes in macroeconomic indicators, the system of state regulation of market processes, the financial market and significant instability. A strategy for managing the financial potential of an enterprise has been built, the primary purpose of which is to ensure the efficient use of financial resources to achieve the enterprise's strategic goals. Keywords: financial potential, financial strategy, financial security, competitiveness, enterprise.