MANAGEMENT OF THE EFFICIENCY OF USING THE COMMERCIAL POTENTIAL OF INTELLECTUAL PROPERTY

Abstract

Abstract. The article is devoted to the study of existing approaches to the economic evaluation of the effectiveness of commercial opportunities of intellectual property and industrial innovations in the production and commercial activities of industrial enterprises. The most important groups of indicators characterizing the effectiveness of commercial opportunities of intellectual property and industrial innovations are defined and substantiated. These groups include: indicators characterizing the market characteristics of intellectual property (market target indicator, market prospects (development) indicator, intellectual technology positioning indicator on the market); cost characteristics reflecting the real costs of developers and consumers of intellectual property; commercial characteristics reflecting the consumer value of the intelligent technology for potential use; patent-legal characteristics of intellectual property and industrial innovations that reflect the patent purity of the object of intellectual property, the protection of exclusive rights to it, the impossibility (or in the extreme case - significant difficulty) of copying and counterfeiting. The currently used methods of assessing the effectiveness of the use of commercial opportunities of intellectual property and industrial innovations, which are based on the ratio of results and costs, i.e. are considered in detail. on the comparison of the obtained effect and costs. The feasibility of checking the obtained values of economic efficiency, as well as the organization of strict control over the spending of funds and compliance with the planned deadlines, has been proven.