Abstract
Introduction. Recent research in the field of international entrepreneurship suggests that the introduction of e-commerce can contribute to further growth for businesses by gaining opportunities to enter new markets and providing access to new customer segments. The purpose of the paper is to consider the possibility of managing the international activities of the enterprise on the basis of innovative technologies. Results. An important stage in the development of the enterprise is the introduction of innovative technologies for the sale of goods on the international market. There are five key areas to enter the international market through global e-commerce. Choosing the right market is an important issue that needs to be researched for the development of international business. When a company conducts its business abroad or enters new markets, the evaluation and selection of tools that can automate any aspect of internationalization will increase the chances of a quick return on investment. Localization of the site is not only the basis for acquiring and building long-term relationships with foreign customers, it is also the basis for expecting success at all levels of enterprise development in the international arena. When entering the international market, you need to determine whether you need to create your own store or use the special services for online sales. Both options have their advantages and disadvantages. Conclusion. Domestic companies have a huge potential to develop international markets through online technology. Creating your own online store on an international platform will significantly expand the range of consumers and generate significant profits, which in turn will develop the company's international activities. But it is necessary to approach this issue carefully and calculate all possible risks, as not many companies in Ukraine have such experience and it will be difficult to learn from the mistakes of others.
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