Management of Green Consumer Values in Renewable Energy Sources and Eco Innovation in India

Małgorzata Rutkowska,Uma Singh,Paweł Bartoszczuk

doi:10.3390/en14217061

Abstract

Renewable energy sources are ecological and sustainable solutions accepted with a common consensus under the sustainable development goals. Energy source exploration has enforced the human race to think about sustainable energy production as fossil fuels are non-renewable and are having a negative impact on ecosystem. Consumer needs and wants are the key for acceptance of renewable energy and making production a possibility. The real challenge is with the consumer market for the acceptance of green energy. The current research is based on the concept of GREEN consumer values synergizing with renewable energy sources, and eco innovation for sustainability in India. The crucial point of study is assessing GREEN consumer values which are the determining factor for consumption. All five renewable energy sources (solar, wind, hydro, geothermal and biomass) have received a higher level of acceptance by respondents which shows that India is on its way to enhancing its capacity for renewable energy. Indian consumer values are very much aligned with eco sustainability, and the market is ready to consume renewable energy.

Highlights

Energy is the most essential requirement for societies all around the world
The Use of both data is for the clarity of concept of renewable energy sources’ performances and eco innovation status, while freshly evaluating GREEN consumer values in India
Considering that each renewable energy source has its own importance the following analysis is divided into subsections, where each subsection is dedicated to each renewable energy source

Summary

Introduction

Energy is the most essential requirement for societies all around the world. Energy consumption is increasing with the growing population and growing industries [1]. The race of technological advancement has pressurized the energy demand. It is a fast switch over to the virtual dependency on cloud services for our everyday activities. During the COVID-19 pandemic, virtual access kept the world connected but pressurized the energy demand to run electronic devices. Energy source exploration has enforced the human race to think about sustainable energy production [2,3,4]. Fossil fuels are non-renewable and have a negative impact on ecosystems [5]. Renewable energy sources are ecological and sustainable solutions accepted with a common consensus by country leaders under the sustainable development goals [6]

Methods

Results

Discussion

Conclusion