Management of Eastern Farmers Association Community Radio and Ban Huakrok Community Radio, Chon Buri Province

Abstract

This research aimed to study the management of Eastern Farmers Association Community Radio and Bann Huakrok Community Radio, to investigate the community’s participation in the two community radio stations, and to seek good management methods practiced by both community radio stations. The instruments used to collect data for this qualitative research included in-depth interview,document analysis, and non-participant observation.It was found that both community radio stations employed the same method in personnel management; that is, there was an appropriate proportion of the number of staff and radio programs and type of radio programs. Regarding the budget and supply management, so the management strategies had to be active all the time. Moreover, both radio stations had similar management systems in that they had careful budget plans which could be audited. Regarding audience management, both stations provided their listeners opportunities to request songs, share information, and be interviewed on air. Since both stations’ management styles were informal, the work was flexible. Regarding the community’s participation, both stations opened widely for any participation from the radio committee to the DJs. A recommended management strategy was the dynamic strategy which consisted of both proactive and reactive tactics, focusing on two-way communication.