Abstract
This paper considers the issues of the implementation of the digital transformation of industrial enterprises: the analysis of the existing model (AS IS) and planning the desired model (TO BE), depending on different conditions. The authors present the existing business models of digital transformation, reveal different approaches to classification, as well as their drawbacks from the point of view of practical application. In general, the models can be applied to diagnostics, but not to planning the desired state. The principle of classification of transformation models based on the life cycle of the market is proposed: monopoly, oligopoly, competition and monopsony. Firstly, the life-cycle approach allowed applying the author’s Dynamic Model of Changes in Corporate Strategies (Dynamics) to digital transformation. This model was proposed earlier for the classification of traditional business models. Secondly, the life-cycle approach allowed using the maturity models of the industry, strategies, product, processes, data etc. in order to build a planning algorithm for the desired business model. As a result of the lifecycle approach to the classification of business models, it was possible to develop an algorithm for diagnosing and planning the desired digital transformation model, taking into account the limitations of maturity levels and present it in the form of a Digital Dynamic Model of Corporate Strategy Changes (Dynamics).
Highlights
The process of digital transformation of companies is becoming more and more popular and relevant
In order to implement digital transformation, we propose to structure DynaMIX, taking into account maturity models, according to the following segments: market type, strategy, product type, type of business process, data model (DMM)
We summarized DynaMIX in a table, while the planning algorithm was located in the left column of the table, the classifier of the model states was set by the types of markets, and, the business models themselves were arranged in columns, in relation to the types of markets
Summary
The process of digital transformation of companies is becoming more and more popular and relevant. There are clearly three approaches to digital transformation: 1) strategic, associated with changing business models; 2) technological, related to automation, data-based decision making; 3) cultural, associated with new thinking. In the course of digital transformation, strategies, business models, technologies, business processes, ways of storing data, people's thinking, and their behavior are changing. This is not a complete list of system elements subject to transformation. The authors look at the process of transformation from the perspective of business models that are changing the way we make money They distinguish the following categories of business models: 1) digital platforms; 2) service business models (SaaS Software-as-a-Service); 3) product models (PaaS Product-as-a-Service); 4) crowdsourcing, 5) monetization of personal data, etc.
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