Management of Audiovisual Archiving in the Context of Tunisia's National Artificial Intelligence Strategy

Abstract

This study aims to analytically highlight the efforts made by Tunisian national television to integrate artificial intelligence (AI) applications into its audiovisual production management policy, within the framework of implementing and overcoming the challenges associated with a national strategy for this innovative technology. The research is based on a qualitative methodology that includes both field observations and semi-structured interviews with experts working in the documentary management unit of the national television. Additionally, it involves a documentary analysis of all reports and strategic documents that reflect the process of implementing the national AI strategy and the various modernization projects of the national television. The results, informed by the experience of the French Audiovisual Institute (INA-France) in using AI applications for processing, analyzing, and enhancing audiovisual resources, demonstrate the vital need for Tunisian national television to adopt AI techniques within a coherent national context. Furthermore, there is a necessity for a complete digital transformation to fully play its role and remain competitive in the intelligent media landscape. By examining possible collaborations between the ambitions of Tunisian national television and the proven practices of major international channels, the study highlights the importance of strategic planning and proactive actions for AI integration. It also details the benefits and potential obstacles of this integration, emphasizing the need for a collective effort to incorporate AI into Tunisian media production, thereby positioning the country at the forefront of technological innovation.