Abstract
Judging from the current situation, China’s e‐commerce companies are developing more and more rapidly, and the sales records of e‐commerce platforms continue to break through. However, in this rapid development, many problems have been exposed. Because B2C e‐commerce business management methods are different from traditional business management methods, there are many fundamental differences between the risks faced by traditional e‐commerce companies and traditional enterprises. Compared with traditional enterprises, the risks faced by e‐commerce enterprises have greater uncertainty and complexity, and the related risk management measures have not fully kept up with the development speed of B2C e‐commerce and are still in the stage of continuous exploration. With the popularity of e‐commerce and higher applicability, the research on e‐commerce data management model is urgent. In order to study the e‐commerce data management model, theoretical research and commercial application of cloud computing are discussed in depth from literature analysis, comparative analysis, graphical analysis, and case analysis. I hope to expand the application research of cloud computing platform in e‐commerce. Finally, it proves that e‐commerce has a good development advantage in the future development.
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