Abstract
B2C (Business to Consumer) E-Commerce is one of the most widely used models of E-Commerce. Like any other form of E-Commerce, trust plays vital role in success of any B2C E-Commerce website. E-Retailers use various trust building mechanisms and reputation systems to enhance users' trust. However these mechanisms either lack in scope or are not designed to cope with specific needs of B2C E-Commerce. This paper proposes a centralized, integrated and collaborative model for B2C E-Commerce. The proposed model maintains reputation independently. Primary focus of this model is on product reputation, global reputation and trustworthiness of reputation data.
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