Abstract
Berjo Village has the potential for ecotourism which can increase the economic potential of its people. This study aims to determine how Berjo Village manages the potential of natural tourism, agricultural tourism, and improves the economy of forest village communities. The method used is qualitative with a case study approach and triangulation as data validity, and interactive techniques as analysis. The results showed that the economic sector of the people of Berjo Village came from agriculture and tourism. The location of the forest area has high potential to be developed into ecotourism, which consists of Sukuh Temple, Jumog Waterfall, Telaga Madirda, Forest Park, Tenggir Park, Camping Ground or Outbound Tourism, Planggatan Site, Kampung Gunung Palace, Berjo Hydroponics, Ornamental Flower and Cut Flower Centers, Horticultural Plant Nursery Centers, the potential for climbing Mount Lawu by making a basecamp for prospective mountain climbers. All tours are in one location, namely, Berjo Village as an ecotourism destination. Tourism management is carried out by applying the concept of empowerment and the existence of embeddedness among various stakeholders with all the potential for ecotourism in an effort to improve the lives of the people in Berjo Village, Karanganyar Regency, Indonesia.
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