MANAGEMENT CONTROL OVER THE ACTIVITIES OF BUSINESS ENTITIES

Abstract

The article presents the main aspects of organisation of management control. An a priori analysis of the accounting and analytical support of the process of managing the enterprise's activities has been carried out. The Order on the accounting policy of enterprise is analysed in detail and its main advantages and disadvantages are identified. The article considers the stage-by-stage and object-by-object formation of the accounting policy of enterprise. It emphasises the importance of correct formation of the accounting order and develops and presents main stages of the strategy of efficient functioning of an enterprise. The necessity of organization of management control as a key factor of profitability of enterprise has been proved. An assessment of the activities of a limited liability company for three years has been carried out. The methodical approaches to assessing the analysis of the enterprise's activity have been generalized: a methodology for calculating indicators has been presented and their analytical interpretation has been carried out. The system of indicators for diagnostics of enterprise activity is built on the basis of cause-and-effect relations of their analytical functions. Based on the reliable financial statements, the article evaluates the activities of PROMZIPAKTIV LLC for three years, revealing a long-term trend towards unprofitability and financial difficulties, especially in 2020. Negative profitability and declining equity indicate the need for strategic changes. Positive aspects have been identified, such as the growth of net service income, which is combined with the efficiency of asset use. Problems with liquidity, asset turnover and liquidity efficiency require urgent measures. It is recommended to optimize inventory management, increase liquidity ratios and accelerate the turnover of receivables. increase the financial stability and sustainable development of the enterprise. In the course of the study, it was found that periodic monitoring and adaptation of the strategy is a productive feature for the successful implementation of management control. Hypothetically, it is planned that the development strategy should ensure sustainable growth of a business entity. These steps are aimed at improving financial stability and management efficiency to ensure sustainable development in the face of financial difficulties. It is proved that management control, as a management tool, is indeed crucial for achieving strategic goals and ensuring the stability of an enterprise in a changing business environment.