Abstract
This paper examines the key variances in application and strategy between different social media management strategies and its effective marketing. Social media firms have shown a great ability to control the stages in their product life cycles. These practices lead to managers in these firms overachieving on their respective KPIs and garnering industry attention. An analysis of social media management firms practice shows that high participatory decisions and intellectual and manual skills contributed to these organizations' successes. Other factors like introducing the ‘Like' button and various innovations are observed to have improved consumers' attitudes towards the social media brand. Customer engagement and content enrichment are proven to be driving forces in how online consumers perceive the social media brand. Consumers are demonstrated to be the main means of continuous sustainability and growth.
Highlights
1.1 Management Theory and Practice related to social media firm It is without a doubt that social media practices and content have taken the world by storm (Pan and Crotts, 2012)
Facebook is an example of the social networking sites, which is a component of the larger social media
Durex, has, employed the usage of the services of SinaWeibo, where the marketing executives that are on standby monitoring the comments that are presented online and as a result respond by the incorporation of content which consumers will find to be funny. This approach is involved with the creation of an interactive platform which is aimed at gaining customer engagement, which further builds brand loyalty (Chiu, Ip, and Silverman, 2012)
Summary
1.1 Management Theory and Practice related to social media firm It is without a doubt that social media practices and content have taken the world by storm (Pan and Crotts, 2012). Abdulaziz AlShubaily – MANAGEMENT AND MARKETING PRACTICES OF SOCIAL MEDIA FIRMS responding to its call by engaging in social network sites. Online customers are taking part in microblogging, as well as indulging in the download of applications that can be used in their social lives by enhancement of sharing activities (Andzulis, Panagopoulos, and Rapp, 2012). The most interesting bit as presented by Divol, Edelman, and Sarrazin (2012) is that if Facebook users, a leading social networking site, constituted a country, they would, be considered to rank as the third in the number of “citizens” after the populous China and India. Application of social media in a vast number of sectors seems to be taking effect
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