Maletzke Model of Mass Communication in the Network Education

Abstract

This article based on the Malletzke model of mass communication, the author analyzed the influence factors under the water and introduces this theory into the network education who hopes to help know more about the inner feature of teachers and students. Malletzke model of mass communication is the German scholars Malletzke present this model in his book Psychology of mass communication in 1963.It theoretically describe the communication activities between audience and disseminators under the limit of social psychology factors during the mass communication process.