Abstract
Malaysia’s animated TV series, Upin & Ipin is one of the biggest names when it comes to the animation industry. Upin & Ipin’s ability to attract a large number of local and international fans has inspired an investigation into the internal workings of the elements that contribute to its success.
Highlights
Nowadays, media plays an important role as an educational tool in children’s intellectual development
Television is one of the media that is synonym to early age of children, and parents’ attitudes towards this phenomenon appear to be positive since some of the programs watched by their children are helping in a way to develop language acquisition
Few studies have shown how young children’s language acquisition can benefit from watching television since 80s, a study made by Lemish and Rice (1986) and continues until recently
Summary
Media plays an important role as an educational tool in children’s intellectual development. Few studies have shown how young children’s language acquisition can benefit from watching television since 80s, a study made by Lemish and Rice (1986) and continues until recently. American Academy of Child and Adolescent Psychiatry in 2014 reported that children learn many things from what they watched on the television. Upin & Ipin series has been chosen as the subject matter for this research due to its popularity both locally and internationally This is proven through its popularity by social media, Face book’s likes at 12,448,837 and YouTube’s followers at 3,867,598 subscribers by 2019, January
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