Abstract

This empirical paper conceptualizes and categorizes students' perception of the value of their Making Your Consulting Case (MYCC), the experiential learning initiative applied for eleven years within twelve graduate and undergraduate programs. The study finds that participants perceived the MYCC experience as a multilevel investment in their human capital and employability, with the investments categorized as follows: investment in personal capital of elucidating students' professional core, in social capital of developing trust within an industry, in professional capital of generating value, and the impression capital of empowering students' voice in signalling their standout employability. The study demonstrates that the four stages of MYCC let students make employability investments across disciplines and educational programs.

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