Abstract
In three experiments, female participants were primed to think of themselves as female university students or unique individuals. We predicted that group-primed participants would find reading about the sexual harassment of a female student threatening to their self-concepts. However, if these participants could affirm an important value, the threat to their personal self-esteem might be resolved. Group-primed participants who wrote about an important individual value reported higher personal self-esteem in comparison with group-primed participants who did not. However, when group-primed participants wrote about a value important to their group, they did not report higher personal self-esteem in comparison to group-primed participants who lacked this opportunity. The results suggest that group-primed participants who affirmed an important individual value reported higher personal self-esteem because it allowed them to re-categorize themselves as unique individuals who were different from the female victim.
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