Abstract
Tourism has recently emerged as one of the world's most important industries. Heritage tourism, on the other hand, is among the tourism industry's sectors with the fastest growth. Heritage destinations are developed in large part by tourist attractions, especially historical ones. Pakistan's cultural centre, Lahore, is home to a major Mughal legacy. Due to the amount and calibre of its historical attractions, it is an important historical tourist destination in Pakistan. Despite Lahore's excellent heritage tourism potential, tourism hasn't always grown as it should because of a number of challenges.This paper’s goal is to pinpoint possible Lahore historical sites for tourism promotion. In addition, the difficulties facing Lahore's heritage tourism industry and some recommendations based on theoretical analysis and empirical research are provided. This paper discusses a variety of theoretical viewpoints on the growth of tourist destinations, covering the marketing and distribution of destinations, the cost of destinations, how terrorism affects destinations, and the identity and integrity of destinations. In order to gather and analyse empirical data, these theories are employed. Lastly, the author provides a proposal suggestion on how to make the Mughal Gardens a more desirable historical tourist attraction in Lahore.
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