Abstract
This research explores the media coverage of smog in Punjab, with a specific focus on Faisalabad city, employing a qualitative research methodology guided by the social learning theory. Smog, a pervasive environmental concern, poses significant challenges to public health and the ecosystem. Understanding how media, in both Urdu and English languages, frames and disseminates information about smog is essential in addressing this pressing environmental issue. The study's central objective is to investigate how language and cultural context influence media portrayals of smog in Urdu and English dailies within the Faisalabad region. This research endeavors to uncover the factors contributing to media narratives surrounding smog. Employing qualitative research techniques, the study seeks to discern the underlying dynamics that influence the framing of smog-related issues in the media, ultimately contributing to more informed environmental discourse and policy initiatives in Punjab.
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