“Make Crafts, Not Business.” The Future of the Post-Industrial Economy

Abstract

In this column, “In Simple Words,” we publish materials that, as the title states, are written in simple words, without trying to be “scientific.” These articles are more like essays, representing their authors’ views and reflecting socially significant topics.“Manual labor, having survived the hardest period of stagnation during the Industrial Age, is now returning under a new guise,” social entrepreneur Ekaterina Zatuliveter believes. The line between consumers and producers is fading. A new consumption model is emerging, called prosumerism. Why craft labor should be brought from the past into the future and how it will help humanity move away from mass consumerism to a society of prosumerism, are the topics of this original article