Abstract
The article highlights the major channels of forming the image of a region on the Internet. The authors suppose that today the image of a region is formed as a certain communicative stream, with participation of both official and unofficial subjects of communication. The article analyzes such major channels of forming the image of a region on the Internet as blogs and social network. As stated by the authors, the abovementioned channels shape, firstly, the image which is expected by the people; secondly, the Internet forms the real but not the ideal (official) image of the territory. In conclusion it is pointed out that the official image should be formed considering the positioning of a region in spontaneous communicative streams.
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