MAIA (Movie Analysis in Action). A New Teaching Method in Media Literacy Education

Abstract

MAIA (movie analysis in action) is a simple method in Media Literacy Education. It consists of a few simple operative steps, thanks to which you can design interesting learning situations to approach audiovisual text analysis with students. The method has been tested several times in last three years, in groups of young (16-18 years old) and adult students (23 years old and over). The main purpose of this teaching model is both to make the moment of “graphic transcription” of the audiovisual text more interesting, and to easily introduce the whole analysis process.