Abstract

In this paper, we describe a research prototype, called ‘Magic Wardrobe’, which serves as a physical interface between the consumer and the on-line marketplace. This new kind of wardrobe has awareness of what is in it. Since it’s connected directly to on-line stores, one can use it to engage in “interactive shopping” by selecting any physical item(s) from the wardrobe. For example, if you pick up a jacket and a pair of trousers, it would look for matching shirts from the online marketplace. While you are not actively interacting with the wardrobe, the built-in screen becomes a window for a personalised fashion show, which leisurely displays clothing products from various merchants that are potentially of interest to you.

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