Abstract
This study explores the Chinese New Year celebration in Hong Kong and Taiwan in which participants use ‘Luck Talk’, a coined term, during this cultural event. Three major categories were found that characterize the nature and the enactment of Luck Talk. They are: (a) the meaning of luck, (b) 4 types of speech acts believed to increase a person's good luck, and (c) 3 types of speech acts believed to counteract or reverse bad luck during the Chinese New Year event. The belief of good and bad luck is discussed in relations to the principle of yin and yang and the theory of relative relativism.
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