Abstract
La presente investigación, resultado de la revisión bibliográfica, tuvo como objetivo diseñar estrategias de comercialización para artesanos en una zona maya del sureste de México, para que lleguen a nuevos mercados a través del proyecto Tren Maya, aumentando sus oportunidades comerciales y mejorando su calidad de vida. Abstract This research, result of literature review, is aimed to design commercialization strategies for craftsmen in a Mayan zone in the Southeast of México, so they could reach new markets through the Mayan Train project, increasing their commercial opportunities and improving their quality of life.
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