Abstract
Today, real criminal cases have entered a phase, wherein they are disseminated as socio-cultural content. The purpose of this article is to examine the mass media’s content production strategy for sharing and consuming criminal cases. This article focuses on the strategies by analyzing the 1314th episode of “The Raincoat Killer on Stage” and focusing on the characteristics of different platforms such as TV and YouTube, as well as their correlations with each other. In the episode of “Raincoat Killer on Stage,”a third party (character), distinguished from the host, appeared and positioned the detective’s gaze on the mystery toward the middle of the episode. In addition, by appropriating the art style of “play” as a storytelling method, the program’s unique dramatization strategy is considerably emphasized at various layers of story structure and scene composition. This is in line with the idea of coping with changes in the media environment, by satisfying the tastes of the viewership who are enthusiastic about crime mysteries, to maintain its influence and use it as the basis for the social function of the investigation program. While the production crew’s performativity is highly emphasized in the TV episode of “The Unanswered,”the fact that the intimate conversational relationship between the production subject and audience is fully broadened on the YouTube channel confirms this media strategy. The investigation program’s duplicity to obtain the capacity of agenda setting or agenda keeping should be reconsidered, particularly as its genre nature of non-fiction is internally collapsed, presuming the image of the media populace consuming real criminal cases for entertainment.
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