Abstract

The praxeological approach serves to discover the dialectical relationships between the objective structures that condition human action (praxis) of, in this case, the scientific research processes, and the structured dispositions that are updated in academic debates. The MapCom Project drew up a cartographic repository of consolidated research groups in Spanish universities with undergraduate and postgraduate degrees in Communication, as well as a census of researchers active in the Spanish university with degrees in Communication, surveyed them, and organized debate sessions in Madrid, Barcelona and Malaga in 2016 on communication research, which were the first university meetings held in this regard in Spain, applying the Phillips 66 technique. The main results detect the limitations faced by the praxeology of research in communication because there is a reciprocal exclusion between "Fostering the strength of research groups" and the "ANECA effect", said exclusion comes from confronting the policy of cooperation between groups with the policy of individualistic competitiveness and choosing between collective convergence in the production of knowledge or the individual fight for getting re-knowledge.

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