Abstract
The internet constitutes a virtual “place” for sociability. It is a platform for interactions based on reciprocal and dialectic exchange between “being seen by others” and “seeing others”. As new technologies emerge, ways of viewing are revised: The main innovation of the internet has been, in ordinary life as in the media, seeing, hearing and showing everything with the individual at the center of permanent interactions established in a virtual world that makes it unseen by the naked eye. But visibility is a trap: In attempting to a part of the virtual world through self-exposition, individuals expose themselves to potential sources of humiliation. This article will explore how the internet has redefined individuals’ representations of self, while exposing them to the misappropriation of their image.
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