Abstract
More attention is now being devoted to the contribution which market research can make to the location, development and appraisal of individual stores. This is a result of trends in European retailing where stores are generally built much larger, where they sell a greater variety of merchandise and attract people from wider distances. In the following pages, Mr Simmons assesses the new role of market research, and in particular, what it can tell the retailer about his image, so important when competing for custom in an out‐of‐town shopping centre.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
