LOGOS, SÍMBOLOS Y LEYENDAS PRESENTES EN LOS RÓTULOS DE ALIMENTOS ENVASADOS: UN ANÁLISIS CRÍTICO DESDE LA LEGISLACIÓN VIGENTE EN ARGENTINA

Abstract

Introduction: recently, there has been a trend towards healthy lifestyles and eating habits; therefore, there is an increase in products oriented for this purpose. Among these products we can find foods for vegans/vegetarians, "natural" foods, those that emphasize the absence of additives or "allergenic" type ingredients. These packaged products usually have legends and/or logos that characterize them. The objective was to carry out a survey of logos, seals and phrases in labels of commercial foods and analyze the information found according to current legislation in Argentina. Materials and Methods: 151 commercial foods were randomly surveyed in supermarkets, dietetics and company websites (August-October 2022). The surveyed products were: farinaceous (FP), vegetable drinks (VD), meat analogues (MA). , cheese analogues (CA) and others. The attributes sought were vegan/vegetarian (VV), natural/artisanal (NA), absence of additives (AA), absence of lactose (ALA), absence of allergens (AAE). Results: the VV attribute was observed in 68% of surveyed products and prevailed in MA, FP and VD. The NA attribute was observed in 23% of the foods, mainly in MA and PF. For AA, which was present in 75% of the food products analyzed, the FPs stood out. In the case of ALA and AAE attributes, they appeared in 17% of the foods. VD was the category that presented the ALA attribute in the highest percentage. A high prevalence of AA and ALA was observed in them. In the MA, the attribute that stood out was VV (92%). Within FP, the highest prevalence was of the AA attribute (96%), followed by VV (57%). In the CA group, the VV attribute prevailed (89%). Conclusions: a large presence of attributes was observed in the labels, which mostly lack current national regulations that endorse them. This contrasts with the demands of the current market and with demanding consumers. Keywords: packaged foods, logos and legends, food labeling, food legislation.