Logistics optimization through smartphone application in operations for food distribution

Abstract

The rise of smartphones has resulted in extensive marketing studies over several years. Nonetheless, there has been minimal research into the impact of smartphones on consumer logistical practices. The goal of this research, which is based on consumer logistics, is to gain a better understanding of the impact of smartphone usage by employing a case study of supermarket shoppers while they buy for food. Such smartphone usage is still minor, and fiction has thus emerged as the preferred approach for anticipating future use, which depict two hypothetical supermarket universes. They will allow us to identify the drivers of managerial activity and bring to light the precise stakes in the growth of consumer logistical practices.