Abstract
As a result of the rapid growth of smartphones, numerous research studies have been conducted in the marketing field. Nonetheless, there has been limited research examining the impact of smartphones on consumer logistical behaviors. The purpose of this research, which is based on consumer logistics, is to acquire a better understanding of the impact of smartphone usage by adopting a case study of supermarket purchasers while they shop for food. Fiction has emerged as the preferred optimization method for forecasting future smartphone use, which illustrates two potential supermarket universes. Such smartphone usage is still minimal. They will enable us to identify managerial drivers and then provide insight on the specific values associated with the rise of consumer logistical practices.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Industrielle Beziehungen. Zeitschrift für Arbeit, Organisation und Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
